Julie Van de Wille

IDENTITY














There are few things I love more than designing the identity of a brand from scratch. Perhaps it’s just lingering energy from when I used to doodle logos in my school textbooks - but I really do believe that I have always loved wordmarks, logomarks, iconography, typefaces.

I’m so honored to have gotten the opportunity to develop the visual guidelines for so many incredible establishments.  

Custom type logos for “Soft Touch,” an L.A.based ASMR spa. 




First draft of a custom type logo design for
Chicago-based pyschedelic rock band, Douglas Slur.




Palette options in development for Douglas Slur logo.




2022 Julie Van de Wille