BUILDING A BETTER INDIA
I was involved in - "Building a Better India" - CAT's 2019 India Campaign, from the beginning. Working closely with a team of Senior Art Directors and the Global Creative Director we developed the visuals for the entire campaign. Subsequently, I had a part in the production of the campaign's assets.
Above: the promotional video for the "Building a Better India" Campaign
2019 CAT UEM CONFERENCE
I was asked to design a series of logo for a CAT conference in Chile, "Connect More, Achieve More". The logo had to exist singularly without the CAT logo but also compliment it, in case both logos would be necessary on certain pieces of collateral.
YOU COULD... CAMPAIGN
In 2019 the Caterpillar "You Could..." recruiting campaign expanded marketing to billboard coverage. Working with a project manager to identify the scope of the project, I designed a series of six billboards to exist within this campaign, see below.