Branding Philly’s favorite lox

In 2020 I was contacted by Lauren Biederman (founder of Biederman’s Speciality Foods) to design their logo and brand. Since then we’ve worked together on ice cream labels (from their collab with 1-800-ICE-CREAM), merch, and now, we are developing a new brand for an upcoming caviar product line that will be sold exclusively. Stay tuned!