chameleon coffee x girl scouts™
Art Direction, Brand Design, Shopify & Amazon+ Social Media Strategy & Creative
When Chameleon Coffee began the collaboration with Girl Scouts™, I knew these products would immediately become some
of our most punchy, popular offerings. From social content strategy and content creation to designing our digital product pages,
I’ve been a huge part in making sure that these products look as amazing online and on your phone as they taste.
A coffee for every cookie
For products as vibrant as these, you need Amazon branding that reflects that joy. I designed all elements of our PDP pages on Amazon to feel cohesive despite the site’s modular structure (see the brand details below the fold) and made sure to sprinkle the real, iconic Girl Scouts™ cookies these cold-brews are inspired by throughout.
Amazon+ Content as exciting as our flavors
Content for the campfire
Being back at summer camp is the inspiration I had in mind when I created social content for the S’mores launch. Among these pieces, an ASMR teaser video of a campfire crackling and our reveal post showcasing the product sitting mysteriously over the lake, the sun setting in the background.