A juicy teaser

In planning the launch for HUMM’s newest Whole30 flavor a lot of emphasis was placed on developing teasers that would generate interest in it’s release. Using social media as our main tool and vehicle, I developed various visual elements spanning from a designed fruit sticker, a citrus capchta, archival vintage tablecloth prints of grapefruit, and even detail images of the fruit itself.

digital worth the squeeze

After the studio photography was developed, the final deliverables needed for the launch were our digital assets like our homepage banners, our product detail pages and our various online placements.

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Chameleon Coffee x Girl Scouts